You’ve written a book and you’re ready to get it published. Question is, do you know your target audience?
If you say it’s “everyone”, you may have a problem. Everyone is too broad and everyone is not what agents and publishers want to hear.
To get a better idea of your audience, start by thinking of your genre. Knowing your genre can help identify your audience.
For instance, let’s say you’ve written a love story and it falls under Women’s Fiction. Now you know a little more about who your readers are: women. But let’s get even more specific.
Try asking yourself the following questions (modify these questions based on your genre):
What’s the age group of these women?
Are they single, married or divorced?
Are they mothers?
Are they career women?
What sorts of books do they read? Who are the authors?
Once you’ve answered these questions, you’ll know exactly who your target audience is. This will help you pitch your story to the right agents. And if you’re self-publishing, this will help you in marketing your book.