1. Avoid using common fonts.
If you want your book cover to look professional, avoid common fonts like Times New Roman, Arial and Helvetica.
2. Avoid using too many graphics.
If you really want to use a bunch of images, make sure they work together and that they’re professionally done. If not, use one strong image that represents your book and make sure it’s not a generic one.
3. Keep the message simple and clear.
Make sure the book title is easy to find. If you’re going to use a tag line, make it short and catchy.
4. Design a cover that’s easy to read as a thumbnail.
People scan through so many books online. Make sure your thumbnail stands out by designing a cover that looks good big, as well as small. You want people to click on your thumbnail—not skip it.
5. Design a cover that works for your genre.
You want to attract your readers. A good tip is to check out books in your genre and see how their covers are designed. For instance, if you’re a fantasy writer, use “fantasy-like” fonts and images, and so on.
As much as it could be fun to experiment and design your own book cover—hire a designer, if you’re not one. The great thing is you can still share your ideas and they can help make them happen.
Another good tip: If you have postcards, business cards and bookmarks, make sure they match your book cover design. Consistency is important, especially when advertising.
Here are some helpful links:
Before I end this post, I’d like to announce that my book cover for my upcoming novel, HIGH, will be revealed by next week, if not, sooner.